Kellyann Smith Photo

Scope of Work: Branding, illustration, Collateral

With the goal of taking her side-hustle and turning it into a thriving, full-time business, Kellyann knew it was time to invest in a strategic, cohesive brand identity that felt more legit and less DIY. Bringing her visual identity to a place where it felt as professional and elevated as her process is was one of our primary focuses. We also wanted to make sure that her new identity felt welcoming and personable as her entire brand revolves around working with couples and families to capture to the most intimate moments of their lives.

We leaned into an illustrative, hand-drawn approach, and created a color palette that represents her focus area of New England as well as the natural tones you’ll find in her photography. Since launching her new branding, Kellyann has not only gone full-time with her business, but has been booking out a full year in advance with a packed roster of dream clients.