In this rebranding project, my classmates and I were split into partners and given companies as if they were clients. My partner and I worked to refresh Borealis Fat Bikes. The final product included a new logo, a style guide, redesigned web and mobile, ads, and other collateral. Our final submission also included a 17" x 11" book that detailed all process work and final designs.
Designs not actually used by Borealis Fat Bikes. Done in collaboration with Tim Short. Book photography by Emily Leis.