A sub-company of Commcan, Bite is a line of cannabis-infused edibles and baked goods. For the Bite brand, I aimed to create a handcrafted aesthetic that was inspired by the visuals often used in bakeries, while also distinguishing itself based on flavor.
Custom illustrations and a custom-scripted logotype give the edibles a bespoke feel, while the color palette distinguishes amongst the flavors so that customers can easily find the exact product they are looking for. The packaging is meant to subtly entice the customer to look closer at each product and make important information readily available once they do.
Agency: Sprout Studios
Roles: Strategy, Creative Direction, Branding, Illustration, Packaging